Strategic Brand Management fr

Item request has been placed! ×
Item request cannot be made. ×
loading  Processing Request

Strategic Brand Management : Building, measuring and managing brand equity. Kevin Lane Keller. 4th edition, Pearson, 2013.

 

For students, managers and senior executives studying Brand Management. Keller's market leading strategic brand management book provides insights into profitable brand strategies by building, measuring, and managing brand equity. The Global Edition strengthens relevance by using locally applicable examples that include Scoot, Hyundai, Etisalat, Qantas, Uniqlo, Mambo.

 

Cliquez sur la couverture pour accèder à l'ebook.